Dynamic Arts Consulting

Orchestra Research Sources

Mueller, J. H. (1951).  The American Symphony Orchestra.  Bloomington: Indiana University Press.

Sablosky, I. (1986).  What they heard: music in America, 1852-1881, from the pages of Dwight’s journal of music. Baton Rouge: Louisiana State University Press

Craven, R. R. (Ed). (1983). Symphony orchestras of the United States, selected profiles.  Greenwood Press

Marketing the Arts

Bernstein, J. S. (2007).  Arts marketing insights.  The dynamics of building and retaining performing arts audiences.  San Francisco: Josey-Bass.

Crealy, M. (2003).  Applying new product development models to the performing art: strategies for managing risk.International Journal of Arts Management. 5 (3), 24-33.

Johnson, J. (2002).  Who needs classical music? Oxford University Press

Kolb, B.M. (1998).  Classical music concerts can be fun: The success of BBC Proms.  International Journal of Arts Management.  1 (1), 16-23.

Kolb, B.M. (2001).  Decline of the subscriber base: A study of the Philharmonia Orchestra audience.  International Journal of Arts Management.  3 (2), 51-58.

Kotler, P. & Scheff, J. (1997).  Strategies for marketing the performing arts. the President and Fellows of Harvard College

Morison, B.G. & Dalgleish, J.G. (1987).  Waiting in the Wings.  American Council for the Arts: New York.

Newman, D. (1977).  Subscribe now!  Building arts audiences through dynamic subscription promotion.  New York: Theatre Communications Group, Inc.