community engagement is critical for symphony orchestra sustainability. Audience Development encompass the techniques and mechanisms that a performing arts organization uses to attract audience members. I have lately been involved in an underground mission: stealth symphony audience development. Starting small – with my cadre of violin students – I am working to [...] Read more »
The down and dirty of artistic programming While continuing to research the programming processes of a variety of symphonies and chamber orchestras, I am also embarking on my own solo project – a violin recital in July! It will at the University of Oregon in Eugene, on July 17, 2010. Documenting the preparation and event; [...] Read more »
Artistic programming, the “product” of symphony orchestras, is the most critical component of the organization’s outward representation in a community. Artistic directors have historically been the masterminds of symphony programming – as noted in this article – discussing James Levine’s work with the Boston Symphony. Another major orchestra, the L.A. Phil, was rewarded by the [...] Read more »
Greetings again from Eugene, Oregon! Recently, this blog has been on a hiatus while dynamic arts focused on some other important tasks. Though not writing regularly here, I have been busy with consulting projects, playing in local orchestras, and working on my own violin performance (TBA). I have also been taking steps to maintain a [...] Read more »